A headline today in the Motley Fool's great online financial site entitled The Best Gift to Give Yourself This Year, made me think about what might really be a great gift to give yourself, and at little to no cost. How about the notion of enhanced privacy? Or really what we are talking about is more anonymity, especially online.
In the last year I have seen and have personally used a number of great technological tools and best practices to help minimize my exposure and vulnerability to excess data proliferation.
Now, I am no technological Luddite or privacy alarmist, and I believe in and understand how the Internet works and how the low-cost model has benefited the modern world thanks to advertising. Yet, I am sure you have all seen quite often in the press the exaggerated reviews about services and applications that if used on your smartphone, would threaten the very existence of Western Civilization!?!!. I benefit fro many of these applications myself, but we are very very quickly coming to the point where the value proposition is tilting too favorably in the other direction against regular consumers.
First up a couple of behavioral changes that you should consider adopting in 2013. For example, don't get in the habit of logging in to new applications or websites with your Facebook or Twitter or any other 3rd party credentials. I realize it is expeditious and convenient, but it allows not only the 3rd party site (Facebook, Google, Twitter, etc.) to continue to build a profile of you, but it lengthens the bread crumb trail of your actions and activities on the web. If you every want to disappear forever, you'll have a rough time of it since you left so many clues as to your possible whereabouts and past behaviour.
Second, start to take notice of new windows that pop-up in and around websites offering you the ability to control the cookie and ad choices that are shown to you. You can begin to be much more proactive about what cookies some websites are allowed to leave on your machine when you visit that site. Most European websites (and some of the more forward-looking U.S. sites) now offer up an express consent option when you visit the site for the first time, to control how the site will track you now and in the future. A great product from a company called Evidon which services up the "AdChoices' icon on some websites will allow you to proactively opt-out of being tracked by hundreds of tracking companies with one click on a page on their website. Thru Evidon's Open Data Partnership (ODP), users can easily manage the profiles
that different companies have created about them and their interests.
As for technology, and for the more paranoid among us, I have been using a browser called Tor lately that really hides or disguises your activities online. The service works by 'bouncing' your communications around a distributed network of
relays around the world you connect to which is run by volunteers (i.e. you, if you use the browser). Tor prevents someone from
watching your Internet connection and building a profile on you via the sites you visit. An added benefit is that the browser prevents the sites you visit from learning your actual physical location,
and it lets you access sites which are blocked - which your IT guys at work will no doubt love. (as I was writing this blog, I fired up the Tor browser and the IP address that my machine was displaying to the outside world made it appear as though I was in the Czech Republic. Good stuff!)
This is just a short list of technologies and behavioral changes that you can easily adopt to improve your privacy posture in the new year. Almost all of these services and activities are free. In most cases, the cost is nothing more than a few extra minutes of your time to set a profile or check a box on a website. Generally, there is nothing to pay for. All you need to do is start to pay attention.
Happy Holidays and Happy New Year!
Privacy and security are typically good things. But the way they are implemented or presented to real people to follow in the real world are not always realistic. Sometimes they are just down right ridiculous.
Monday, December 24, 2012
Wednesday, December 5, 2012
"Secure data access in a mobile universe" - Interview with the Economist Intelligence Unit
I was recently interviewed by a journalist, Lynn Greiner, who was
working on a paper for the EIU and we talked about data security, mobility and the ever-common phenomenon of BYOD (bring Your Own Device to work).
The full white paper is here (http://tinyurl.com/a76vfow) but here are some excerpts:
The full white paper is here (http://tinyurl.com/a76vfow) but here are some excerpts:
Preventing
the data from being stored on a mobile device at all is another
strategy. Al Raymond, vice president of privacy and records management
at Aramark, a US foodservice supplier, says authorised users who need to
access company information remotely do so over a secure virtual private
network (VPN) from their laptops or
mobile devices. No data other than email are stored on the device
itself, making it relatively easy to protect corporate data assets
should the employee leave, or lose the device.
Some
companies that have BYOD policies expect executives and employees to
make sure they have necessary software on their devices, at their own
expense. Others reimburse all or part of the cost of programmes required
specifically for business. Proper configuration and good usage
practices must be monitored and enforced
centrally, Aramark’s Raymond says, adding that regularly reinforced
security awareness training also keeps secure data access fresh in
employees’ minds.
Aramark’s
Raymond says his company takes an alternative approach to
device-centric mobile security administration. Workers use the mobile
device purely as a viewer, leaving company data on Internet-connected (remove this) securely accessible corporate servers that do the heavy computing, and not on the device itself.
The
average cost of a corporate data breach incident hit US$7.2m in 2010,
according to the Ponemon Institute, a consultancy. That’s more than
double the average cost in 2005. Mr Raymond thinks that these figures
ring true, given the number and types of breaches, adding that there are
hundreds of small incidents each year and a few major ones that may hit
US$25m–US$500m.
Before the introduction of Aramark's formal mobile policy ten
months ago, people had no defined rules telling them what devices and
operating systems were eligible to be connected to the company network.
With the new policy, entailing role-based access and approved devices
and configurations, the company knows precisely who has access and to
which data. "It's no longer a wink and a nod," Raymond says. The higher the visibility of your program, the more likely it will be adhered to.
Mr.
Raymond says that, although his business doesn't require it, separate
environments for business and personal use are important, but if the
policies surrounding them, or any other security measures, are not
enforced, there will be issues. He says he is always surprised, when
speaking with his peers, at how much of security in large organisations
is just "smoke and mirrors". The words are there, the enforcement isn't.
Thursday, November 22, 2012
The Three Stages of Employee Awareness...Where are you?
On this Thanksgiving Day 2012, as we make efforts to be
aware of what we are grateful for, I can’t help but gravitate to other related
aspects of awareness – employee awareness. Specially, employee awareness
training and how it effective it is.
The other reason that this topic comes to mind is because I
am currently developing a new privacy awareness curriculum for my company. Like
every other developer of training, I am concerned about many things: the
delivery, the topics, the accessibility of the material, the level of interest
of the participant, the language I use, the vernacular, the jargon, and on and
on.
I think training practitioners are at a point that it is no
longer reasonable or practical to simply create a 90 minute training module
packed with every law, regulation, procedure and policy statement about the
topic in question, and rationally believe that it will have any impact on the
employee. In fact, recent studies show that the shorter (15-20 minutes), more
pointed training concepts that involve more interactivity with the viewer
result in better retention of the material, and ostensibly, better overall
compliance with your privacy, security or compliance objectives. I have also noticed
that a trend towards ‘gamification’ of training is getting a lot of press for
the way it mimics the participant involved in a video game. The idea is that
this level of interaction engages the viewer on almost of sensory level, thus
allowing them to fully embrace your curriculum, and ultimately your message.
I have a theory about employee awareness that involves three
stages of awareness. It is my opinion that a majority of employees move through
these three stages throughout their professional engagement and exposure to
training in general. You can also see how, as a developer of awareness programs
and as someone who is responsible for company privacy awareness overall, I am
very interested in not only how employees move through these stages, but how
quickly and efficiently.
The Three Stages of
Employee Awareness
Stage 1 of Employee awareness is what I term the “I want to
do the right thing” stage. Every employee (hopefully) comes to the organization
with the best and most honest of intentions in mind. What they may lack is an
understanding of what the right thing is – as your company defines it – and how
to go about doing it. This is where the
onus is completely on the trainer to create a program that lays out the
intentions of the curriculum in clear and unambiguous terms so that every level
of employee throughout the organization walks away with the right message.
Stage 2 of Employee Awareness is what I call the “Is this
the right thing?” stage. This level of awareness is where most employees in
most companies are. The assumption is that training has been given already or
that employees are somewhat aware of what they should or should not do as it
relates to say, data privacy, and are conscious of some degree of best practices.
This stage is also when employees are starting to exercise their knowledge and
e-mail or call me with what they think is the proper way to protect or disclose
data and what to just make sure it is correct. If your employees are reaching
out to you before they act, then you know that your awareness campaigns and
profile is starting to take root and pay dividends.
The last Stage of Employee Awareness is the “Employees just
do the right thing” stage. Since your
staff now knows what is and is not the proper way to handle, process, share or
store data, they no longer have to either wonder about it or ask you about it.
What you have done to raise the visibility of privacy or data security
awareness in your firm has now come full circle to bringing everyone up to the
level of consciousness that you have. Not many companies are at this level of
awareness utopia however. It takes a lot blood, toil, sweat and tears of
employee engagement to get to this point, but it is possible – regardless of
the industry or silo your company is in. And well worth striving for.
If your company is already in Stage 3 of Employee Awareness,
then you have something extra to be thankful for this year. ;-)
Thursday, November 1, 2012
What If Privacy Polices Were As Easy To Read As IKEA Instructions?
I was building a wardrobe closet from IKEA the other day
and I realized something remarkable after following the directions, page by
page - and there must have been at least 25 pages of directions. Though the
closet is over 9 feet tall and at least 8 feet wide, with hundreds of screws,
washers, shelves, frames, tracks and bolts, I was able to easily follow the
directions to a successful completion - and I am not very handy, let me say -
without the directions ever posting a single word. Everything, and every
page of instruction was a simple line drawing.
I began thinking about how other people with no privacy
background, interest or expertise feel when they look at what we do in the
privacy space. That is, how average users of websites and apps feel about the
privacy policies that they come across or, god forbid, ever dare to read. According to a recent study
released by the digital branding firm Siegel+Gale, most users of Facebook and
Google had fundamental gaps in understanding, even after reading the posted privacy
policies, of what the websites were saying in those policies or what they did
with customer information. Think about
what that says about the privacy profession and its ability to communicate a
coherent message!!? Can you imagine any other industry in which its primary user
base or target audience doesn't understand its products? Anyone you know buy a
bicycle and not know how to ride it?
Because of difficult to read and understand privacy policies, readers of those
documents walk away from the policy with no more understanding of what is
happening with their data then when they started. If that is the case, then you,
as the writer of that policy, have failed your customer.
Years ago, the privacy role was taken by the General
Counsel who was typically appointed the Chief Privacy Officer one day because
she had written the privacy policy sometime before. It goes without saying that
the document was probably a bog of legalese; a vague and deliberately obtuse read
that only served to cover the company's metaphorical ass. Then, someone in the
company heard that there was a Chief Security Officer in the building. Eureka! So
now he should also in charge of security along with privacy. (They are the same
things, no?). That worked out well for a while but then it was soon realized
that the CISO's primary duty is to protect data so that no one gets to it. That
didn't do the marketing folks any good, let alone customers who wanted control
over their own data.
As time has elapsed, consumers matured, and our
appreciation of the treasure trove that we call our database of customer and
employee data begins to rise, I believe that the role of the privacy
professional is now converging to a middle ground. The role is moving from the
polar extremes it previously inhabited towards an individual with a skill set
that is a confluence of three core proficiencies: first, an appreciation of the
law, second, respect and understanding of security, and finally, a
practitioners eye for the use of data and real world operational understanding
of the business. When a privacy policy is written by someone with this kind of
resume, an average user who reads it will know exactly what the company is
doing with the data they collect and use. Maybe, someday, that privacy policy
will be as easy to follow and understand as the directions for building an IKEA
closet.
Monday, October 29, 2012
Privacy's Double-edged Sword - Protecting Good and Bad Guys
In our 'always on and connected world' there is certainly enough evidence of how the respect of privacy is a good thing. There are enough of my peers in the privacy space who have taken it as their God-given duty to protect us from ourselves, as if God spoke to them like He did to Abraham.Yet the tendency towards paternalism aside, and as much as the cry for more privacy protects us good citizens, it also protects some bad guys as well.
In a the recent decision from Canada, the Supreme Court of Canada indicated that employees may have a reasonable expectation of privacy for information that may reside on work-issued computers, at least where personal use is either permitted or reasonably expected. Sounds simple enough. But here is the nuance.
A high school teacher had a school-issued laptop in his possession that he was permitted to use the for incidental personal purposes as well . As a system administrator, he was also able and responsible for policing student use of their school-issued laptops, and could therefore access hard drives of student laptops.
The school had a robust Acceptable Use policy that stated, among other things, incidental personal use of laptop was allowed; teachers’ email correspondence was private, subject to certain conditions; all data and messages generated or handled by school hardware were the property of the school, and, finally, that users should not expect privacy in their files.
While an IT staff member was performing some routine maintenance on the teacher's machine, he found a folder on the laptop that contained nude and partially nude photographs of a female student . The technician told the school principal and the photographs were copied to a CD. The principal seized the laptop, and turned both the laptop and the CD over to the police. The teacher was then subsequently charged with possession of child pornography and unauthorized use of a computer.
The reason the Supreme Court interceded is because the police who reviewed the laptop, did so without a proper search warrant. They ruled that the teacher did have a reasonable expectation of privacy in his use of the laptop, as the school policy indicated that users were allowed some incidental use of the machine.
Though the Court did not rule specifically on the issue of how and if employers can monitor their employees and employees use of company or school owned equipment, the matter does highlight that the umbrella of privacy does protect both good guys and the bad guys from the same rainstorm. Though the teacher's behavior and activities indicate some deplorable and nefarious activities that are wholly inexcusable in any context, one must also recall that Lady Justice is most often depicted with a set of scales suspended from one hand, upon which she measures the strengths of a case's support and opposition. If you look closely, you will also notice that she is also often seen carrying a double-edged sword in her other hand, symbolizing the power of Reason and Justice, which may be wielded either for or against any party. Good or bad.
In a the recent decision from Canada, the Supreme Court of Canada indicated that employees may have a reasonable expectation of privacy for information that may reside on work-issued computers, at least where personal use is either permitted or reasonably expected. Sounds simple enough. But here is the nuance.
A high school teacher had a school-issued laptop in his possession that he was permitted to use the for incidental personal purposes as well . As a system administrator, he was also able and responsible for policing student use of their school-issued laptops, and could therefore access hard drives of student laptops.
The school had a robust Acceptable Use policy that stated, among other things, incidental personal use of laptop was allowed; teachers’ email correspondence was private, subject to certain conditions; all data and messages generated or handled by school hardware were the property of the school, and, finally, that users should not expect privacy in their files.
While an IT staff member was performing some routine maintenance on the teacher's machine, he found a folder on the laptop that contained nude and partially nude photographs of a female student . The technician told the school principal and the photographs were copied to a CD. The principal seized the laptop, and turned both the laptop and the CD over to the police. The teacher was then subsequently charged with possession of child pornography and unauthorized use of a computer.
The reason the Supreme Court interceded is because the police who reviewed the laptop, did so without a proper search warrant. They ruled that the teacher did have a reasonable expectation of privacy in his use of the laptop, as the school policy indicated that users were allowed some incidental use of the machine.
Though the Court did not rule specifically on the issue of how and if employers can monitor their employees and employees use of company or school owned equipment, the matter does highlight that the umbrella of privacy does protect both good guys and the bad guys from the same rainstorm. Though the teacher's behavior and activities indicate some deplorable and nefarious activities that are wholly inexcusable in any context, one must also recall that Lady Justice is most often depicted with a set of scales suspended from one hand, upon which she measures the strengths of a case's support and opposition. If you look closely, you will also notice that she is also often seen carrying a double-edged sword in her other hand, symbolizing the power of Reason and Justice, which may be wielded either for or against any party. Good or bad.
Sunday, September 30, 2012
The Arms Race of Privacy Laws
This month
Texas became the latest state to either introduce its own breach notification
law, or modify its existing one. The Texas House
Bill 300 is an update to the Texas breach law already on its books. The law is
amongst the now 46+ disparate laws on the books that businesses in the U.S.
must navigate and be expected to comply with if they do business in more than one
state, or posses the information of a resident of more than one state. I imagine
that this is the kind of convoluted (and expensive) business environment that
companies in Europe had to deal with before the European Union codified most of
their laws.
A
cursory reading of the Texas law's provisions makes it appear as though companies
now have additional obligations in Texas. For example, the law states that you
must train employees on Personal Health Information within 60 days of hire,
rather than simply on an annual basis. (Damn your existing training regime that
is done annually for administrative ease or convenience!) As well, if your company
thought of yourself as only a business associate in Texas, well guess what?
Voila! Even if you were simply acting as a 'business associate' for a client,
this law now considers you a 'covered entity' under their definition.
Lastly,
the penalties under this law appear to be particularly egregious. The big
difference here versus HITECH is that House Bill 300 can penalize a company
everyday for each day they fail to notify patients of a privacy incident.
This
precarious situation for large and small business alike is the Congress;
failure to act in passing a national law, superseding every state law. When
states get impatient for the Fed to act they take matters into their hands. Many
times, especially in the case of privacy and security law, they do it with the
best intentions. Unfortunately, we often get a morass of confusing and
contradictory pronouncements that are either unbelievable overreaching in scope
or just simply too complex and punitive for a small company to attempt to
comply with. This 'arms race' of states passing their own laws sometimes results
in laws so esoteric and narrow that it may lead a small company to just ignore,
or rationalize that it is easier and cheaper to pay any fines associated with
non-compliance than to try and comply with the law
.
And
then sometimes you get laws that appear (at least to me) to be only knee-jerk
reactions to high profile cultural events like texting while driving. Granted,
this is a dangerous trend and equally dangerous activity that is a negative by-product
of modern technology. It makes sense to not do it in practice, But to pass a
law against prohibiting texting while driving is, to me, pure demagoguery. So,
you can't text while driving, but you can still eat, drink coffee, change the stations
on your radio, program your GPS sing, turn around the slap your kids, put on
make-up, and on and on... or what about the recent phenomenon of companies
asking employees for their Facebook passwords. I am not sure about your company,
but since when did this become such a national epidemic, like SARS, or Swine
Flu? Is this 1950 and employers are asking employees if they are now or have
ever been a member of the Communist Party?
Sure, I believe it happens and it is wrong, but do we need to create and
pass specific
laws against it? Don't our legislators have anything better to worry about?
Yes,
all of these activities generate press and show citizens that their generally do-nothing
members of Congress are actually doing something. (I like to recall of Hemingway's
great line here: "Don't confuse motion with action."). But the
outcome is just another law layered on top of all the other laws that companies,
large and small, must deal with to be in compliance. The real ARMS race of nuclear
arms proliferation ended between the U.S. and Soviet Union ended in the 1970's
with the SALT I and II Talks. Maybe lives aren't at stake here as they were
with ICBM missiles, but maybe we can convince Congress that the situation for privacy
and security law compliance is dire enough to warrant a SALT talk for the
prevent and further proliferation of these one-off, ad-hoc laws and end this
arms race too.
Sunday, August 12, 2012
Suddenly, The Ubiquity of Privacy (ready for its closeup)
You know that experience you get when you buy a new brand of car - one that you had
never paid much attention to - then
after you buy it, suddenly you seem to notice that same car everywhere like never
before? Well, maybe only because I am in the privacy business, but it
seem like now, as never before has privacy in the United States has taken the
center stage in so many ways - both good and bad.
From the FTC to the White House to the European Union, many new formal
and considered pronouncements are coming from very serious corners of the
world. No longer are only policy wonks like me entertaining other wonks in on-line
forums and privacy salons (our versions of Star Wars conventions), but serious space
is being dedicated to topic of 'privacy.'
No longer is the topic of privacy relegated to serious mediums like
Wired magazine or the New York Times, lots of main stream publications feature some
article on privacy, usually the evaporation of it, examined in detail. The
Europeans have long taken the matter of privacy as a very, very serious topic,
and due to its history of abuse of data we understand why. But it might be
taken too seriously, some say, as the need for personal privacy may trump, tamper and stifle the innovation and
creative spark that is the foundation of any entrepreneurial society.
Naturally, the prevalence of the stories of privacy are a direct
of function of the use of smartphones, tablets, social media and the general
trend of more openness and sharing of data in communities and via applications.
What I am not so sure of, however, is the real importance and significance of
privacy to average users of technology. I have seen studies and interviews of
countless average consumers, of all ages, who profess that they care deeply
about their privacy - both on and offline. Yet, words rarely reflect the
reality. I can on the other hand quote just as many studies of similar users
who practice not what they preach in the use of that same technology. A famous survey n 2004 of British commuters revealed that more than 70% of people
would reveal their computer password in exchange for a bar of chocolate; and
over a third of them gave it up without even needing a bribe. And how many more
endless stories do we have to read about where when a database of passwords is
hacked, it's shown that most people's passwords were as simplistic as "password,"
"1234567" or "abc123?"
Some argue that this realty reflects a failing not
of the users of technology per se, but of the technology itself. Think about
how many sites that require unique usernames and passwords. Some web sites want
a password no longer that 7 characters; some passwords must be only numbers and
letters; some passwords must be numbers, letters and special characters; some
passwords must be at least 14 characters long; some passwords must be ....ahhhhhhhhhhhh! It is true that there is really no
easy-to-use, universal way to log-in securely to any and every site you use
obviating the need for 25 different passwords of varying length and complexity.
So naturally, people take the path of least resistance and create accounts and
passwords that are easy to remember and use those same passwords across
multiple sites, putting their security and privacy at risk in the process.
It
is, however, a good thing though that we are least having this conversation
about privacy and the value of it. The explosion of social media, especially amongst
the young and portability of technology has been the proverbial gasoline for
the fire. I don't think the pyre has fully gotten to the point of a 5 alarm blaze
yet, but we will get there. And soon. This will happen and has to happen before
we as individuals and collectively as a country start to take the idea of our
privacy as seriously as the Europeans do. In 5 years, I predict that there will
be a convergence to a perfect median point from where the United States is now on
privacy and where Europe is now. That sweet spot will be the inflection point
where both privacy of individuals is demanded and taken seriously by companies,
and where the flag of privacy is still able to wave breezily in the winds of innovation
and imagination. That is when privacy will be truly ready for its close-up, and
we'll actually like what we see.
Sunday, June 3, 2012
Dissecting modern privacy concerns
From my recent interview with Help Net Security: http://www.net-security.org/article.php?id=1721&p=1
Based on your experience, what are the critical issues in understanding the very nature of identity in a society actively building bridges between the real and digital world? How can we share more, connect with others, and protect our privacy at the same time?
That is the great question of our time for privacy professionals, isn’t it? And the whole explosion of social media has thrust the issue of ‘identity’ into the spotlight for us to deal with, and it has come upon us with very little advance notice to allow us time for proper preparation.
From what I’ve seen, there exists in both the online and offline worlds a dichotomy between proper authentication of an individual – that is, the individual is who they say they are – and the contrary position of oversharing of information by individuals so that we know too much about them, to some detriment. Obviously, fraud and identity theft is the result of improper authentication of a person to whom services are provided (i.e. too little information).
Embarrassing revelations to both individuals and corporations are the result of too much transparency. The problem of authentication is essentially the function of requiring too little information to validate the credentials of the person asserting their identity. At some point, institutions will have to realize that there should be no comfortable level of acceptable losses and raise the bar on proof of ‘who you are is who you say you are.’ Right now, for example, you can walk into any big box store and open an instant credit account with only a driver’s license as proof of identity. It would be one thing if driver’s licenses were difficult to reproduce, but most of know it’s as easy as creating a business card these days.
On the other side of the fence, is the critical issue of too much openness and ability to share one’s life with little notion as to the consequences. I think ultimately we will have to create some kind of firewall between the real life you live and have, and the online version of that presence – some kind of official, vetted and legally binding avatar. Many people need and should have that defensive layer between the two for many reasons: lack of prudence, lack of sophistication, inability to self-censor, etc.
Technology will have and I am confident can design that perfect solution that strides the median strip between proper identification and allowing some degree of privacy while online. The notion of privacy as a discrete discipline and valuable asset to one’s existence has only recently come into popular consciousness, so it may be a little while before we catch up with much faster technologies that encourage sharing and social interaction (all the while attempting to monetize the behavior!).
The number of social networking users is growing exponentially, with most of them unaware of the privacy and security implications of the personal data they make available online. What type of problems do you expect careless users will have in the future? Are we moving towards a society where there is no privacy at all?
I think we have already seen the universe of reasonably untoward outcomes of people oversharing. Just ask Anthony Weiner. He was, for example, a well liked and respected New York politician with excellent long-term prospects in his party. After one imprudent series of actions, his political career, if not over, has been severely damaged. And yet, for every one high profile Anthony Weiner, there are 10,000 little people who have irreparably damaged their own lives for what they posted on Facebook, Twitter and YouTube.
I think we will always have a state of privacy, or at least a concept of what is acceptable by ‘normal’ society. Until the time when every behavior done behind closed doors becomes commonplace, there will always be a place and appreciation of the idea of privacy. Having said that, I do not think we will ever return to the halcyon days of privacy that, for instance, U.S. Presidents, like Franklin Roosevelt and John Kennedy enjoyed. In this day and age of ubiquitous technology and 24–hour a day cable news programs, privacy and secrecy are the first casualties.
I do believe, however, that we will soon experience a swing of the pendulum to the other side, as we typically do in most matters that we as a society decide we have taken too far, too fast in one direction. In near future, as technology begins to allow us to more perfectly choose how we present ourselves online and to the degree we are most comfortable, we’ll settle on a equilibrium. I would say we are least 3 years away from that inflection point.
The over-sharing phenomenon fueled by Facebook users drives cybercriminals to innovate. One of the latest growing trends is automated social engineering which enables attackers to easily mass profile a lot of people. Should the companies running social networking sites make sure their users understand the privacy implications of their actions even though it hurts their bottom line?
Absolutely. If behooves any company offering a service to build in and promote privacy as a feature and component of the delivered experience. Without an expectation of privacy, customer trust will not follow, and the technology will ultimately not advance. It would be incredibly short-sighted of a company to ignore the 800 pound gorilla of privacy consideration in the room while trying only to monetize the user data that it is entrusted with.
In fact, any company that takes that path has already written its obituary. Yet, I can understand why some companies are not at this point yet. We as consumers constantly say, when polled, that we value our online privacy and take proper precautions to protect yet. Yet, when given the chance to get a free chocolate bar outside of a grocery store for the small price of handing over our username and password to an e-mail account, we do so in very large numbers.
I sense, though the tide is slowly turning. It is only now beginning to be realized by companies that they can actually use their positive privacy posture as a competitive advantage versus their competitors. It won’t be long before consumers and customers also begin to evaluate the worth of doing business with a brand by the degree to which that company protects or values the privacy and protection of the data in which its customer base hands over. Consumers are quickly growing disenchanted with the model of a free service at the cost of unlimited and unrestricted use of their data. I think fairly soon the ‘no free lunch’ mantra will be realized as it originally meant to be.
You are one of the keynote speakers at Data Protection & Privacy Law Compliance. Can you tell our readers more about the event?
The Data Protection & Privacy Law Compliance conference is going to be a great event for both experts in the field who need to walk away with one or two new ideas, as well as other professionals who have recently entered the privacy and data protection field. I am very excited to be part of it. One of the great features of the event is the roster of top-tier talent that will be speaking. Rarely do you get a concentration of experts in one event that also features an expansive array of very topical issues.
Looking over the proposed agenda, I noticed that there are offerings that are very focused on a particular topic – like my topic on vendor management & oversight – and also broad topics like privacy issues that arise from the use of social media. Without a doubt there will be something for everyone.
Based on your experience, what are the critical issues in understanding the very nature of identity in a society actively building bridges between the real and digital world? How can we share more, connect with others, and protect our privacy at the same time?
That is the great question of our time for privacy professionals, isn’t it? And the whole explosion of social media has thrust the issue of ‘identity’ into the spotlight for us to deal with, and it has come upon us with very little advance notice to allow us time for proper preparation.
From what I’ve seen, there exists in both the online and offline worlds a dichotomy between proper authentication of an individual – that is, the individual is who they say they are – and the contrary position of oversharing of information by individuals so that we know too much about them, to some detriment. Obviously, fraud and identity theft is the result of improper authentication of a person to whom services are provided (i.e. too little information).
Embarrassing revelations to both individuals and corporations are the result of too much transparency. The problem of authentication is essentially the function of requiring too little information to validate the credentials of the person asserting their identity. At some point, institutions will have to realize that there should be no comfortable level of acceptable losses and raise the bar on proof of ‘who you are is who you say you are.’ Right now, for example, you can walk into any big box store and open an instant credit account with only a driver’s license as proof of identity. It would be one thing if driver’s licenses were difficult to reproduce, but most of know it’s as easy as creating a business card these days.
On the other side of the fence, is the critical issue of too much openness and ability to share one’s life with little notion as to the consequences. I think ultimately we will have to create some kind of firewall between the real life you live and have, and the online version of that presence – some kind of official, vetted and legally binding avatar. Many people need and should have that defensive layer between the two for many reasons: lack of prudence, lack of sophistication, inability to self-censor, etc.
Technology will have and I am confident can design that perfect solution that strides the median strip between proper identification and allowing some degree of privacy while online. The notion of privacy as a discrete discipline and valuable asset to one’s existence has only recently come into popular consciousness, so it may be a little while before we catch up with much faster technologies that encourage sharing and social interaction (all the while attempting to monetize the behavior!).
The number of social networking users is growing exponentially, with most of them unaware of the privacy and security implications of the personal data they make available online. What type of problems do you expect careless users will have in the future? Are we moving towards a society where there is no privacy at all?
I think we have already seen the universe of reasonably untoward outcomes of people oversharing. Just ask Anthony Weiner. He was, for example, a well liked and respected New York politician with excellent long-term prospects in his party. After one imprudent series of actions, his political career, if not over, has been severely damaged. And yet, for every one high profile Anthony Weiner, there are 10,000 little people who have irreparably damaged their own lives for what they posted on Facebook, Twitter and YouTube.
I think we will always have a state of privacy, or at least a concept of what is acceptable by ‘normal’ society. Until the time when every behavior done behind closed doors becomes commonplace, there will always be a place and appreciation of the idea of privacy. Having said that, I do not think we will ever return to the halcyon days of privacy that, for instance, U.S. Presidents, like Franklin Roosevelt and John Kennedy enjoyed. In this day and age of ubiquitous technology and 24–hour a day cable news programs, privacy and secrecy are the first casualties.
I do believe, however, that we will soon experience a swing of the pendulum to the other side, as we typically do in most matters that we as a society decide we have taken too far, too fast in one direction. In near future, as technology begins to allow us to more perfectly choose how we present ourselves online and to the degree we are most comfortable, we’ll settle on a equilibrium. I would say we are least 3 years away from that inflection point.
The over-sharing phenomenon fueled by Facebook users drives cybercriminals to innovate. One of the latest growing trends is automated social engineering which enables attackers to easily mass profile a lot of people. Should the companies running social networking sites make sure their users understand the privacy implications of their actions even though it hurts their bottom line?
Absolutely. If behooves any company offering a service to build in and promote privacy as a feature and component of the delivered experience. Without an expectation of privacy, customer trust will not follow, and the technology will ultimately not advance. It would be incredibly short-sighted of a company to ignore the 800 pound gorilla of privacy consideration in the room while trying only to monetize the user data that it is entrusted with.
In fact, any company that takes that path has already written its obituary. Yet, I can understand why some companies are not at this point yet. We as consumers constantly say, when polled, that we value our online privacy and take proper precautions to protect yet. Yet, when given the chance to get a free chocolate bar outside of a grocery store for the small price of handing over our username and password to an e-mail account, we do so in very large numbers.
I sense, though the tide is slowly turning. It is only now beginning to be realized by companies that they can actually use their positive privacy posture as a competitive advantage versus their competitors. It won’t be long before consumers and customers also begin to evaluate the worth of doing business with a brand by the degree to which that company protects or values the privacy and protection of the data in which its customer base hands over. Consumers are quickly growing disenchanted with the model of a free service at the cost of unlimited and unrestricted use of their data. I think fairly soon the ‘no free lunch’ mantra will be realized as it originally meant to be.
You are one of the keynote speakers at Data Protection & Privacy Law Compliance. Can you tell our readers more about the event?
The Data Protection & Privacy Law Compliance conference is going to be a great event for both experts in the field who need to walk away with one or two new ideas, as well as other professionals who have recently entered the privacy and data protection field. I am very excited to be part of it. One of the great features of the event is the roster of top-tier talent that will be speaking. Rarely do you get a concentration of experts in one event that also features an expansive array of very topical issues.
Looking over the proposed agenda, I noticed that there are offerings that are very focused on a particular topic – like my topic on vendor management & oversight – and also broad topics like privacy issues that arise from the use of social media. Without a doubt there will be something for everyone.
Wednesday, May 23, 2012
Have you hugged your fears today?
I was in a conversation the other day with many of my peers
at an interesting roundtable headed by the Cowen Group. I was asked to help
David Cowen lead a conversation about a myriad of topical ideas and challenges
that many high-level leaders across a diverse list of industries faced today.
As you might imagine, we heard about the challenges of perennial favorites like
inability to find talented people, limited budgets, lack of C-level support for
projects, and on and on. Naturally, more newsworthy topics like Big Data,
social media, DropBox, the Cloud, and consumerization of IT, rightly caused particular
concerns for most people due to the perception of loss of control over the
network and the Corporate data. What I interpreted as the underlying tone of
what most people said, and what hung in the air, though, was a thin, but pervasive mist of fear.
At the end, David asked a select few of us to summarize what
we thought the take-aways were. As the speakers summarized their thoughts on
what they heard that morning, I quickly rewrote my summation based on a small
gem I heard David say earlier in the discussion: ‘encourage curiosity.’ My parting
thoughts went something like this:
I have heard talk of a number of new, unknown and unproven
technologies like the Cloud, Big Data, and ‘Bring your own device’, that have pervaded
(invaded, really) our workplace. And the
common underlying tone that I hear amongst us is one of fear.
Now, maybe because I am a perpetual optimist, and a ‘glass
half full’ guy, but I can’t help but suggest that a reasonable, and in fact
only possible option is to embrace the fear that confronts us. Encourage the
uncertainty. Welcome the Black Swan events that disrupt the melancholy of
day-to-day existence.
Why? It is this ambiguity, this insecurity and dissonance to
our comfort that otherwise makes life tolerable. Makes it bearable. Makes it
worthwhile. The shock to the system of the unexpected and unknown is what
drives humanity forward to betterment of us all. It is a cultural cold shower
that everyone needs from time-to-time.
In the very beginning of the 20th century, as new
some entrepreneurs thought about what improvements could be made to
transportation, the contrived thinking was more akin to ‘building a faster
horse’ than to Henry Ford’s ideas of creating an assembly line, interchangeable
parts and installment selling which really transformed the industry.
In the early ‘80s, Jack Valenti, head of the Motion Picture
Association of America lobbied against the creation of the VCR. Valenti actually
said, in front of Congress no less, that the “VCR is to the American film producer and
the American public as the Boston strangler is to the woman home alone.” Yet,
what did the VCR eventually do the movie industry? It saved it! Imagine how much better
off the industry might be today of the fear of that new and unknown technology
was embraced rather than discouraged.
So that is why my parting thought was to say, we should
embrace the fear we all fear everyday at work of the unknown. We should also encourage
those who work for us who talk of bleeding edge technologies and radical concepts
like “I know we don’t do it this way here today, but...”, and promote their
curiosity. Reward it, in fact. If humanity
is to be driven forward, it will take more than just a few us.
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